Rorate Caeli

Help and suggestions

We would like your opinions and suggestions regarding the following question sent by a dear reader in the Southern United States:

How can traditional Catholic communities most effectively advertise special events such as Solemn High Masses? What have other communities done to ensure the success of their Solemn High Masses?
We would also add:

Have any of you been successful in increasing the number of regular assistants at a regularly scheduled Sunday Low Mass? What measures of advertising are deemed respectful and effective?
Please, write on. If you do not wish to have your answers or suggestions published, send them by e-mail to newcatholic AT gmail DOT com. Thank you.


  1. 1. Ask you local Traditional Mass Society or Una Voce group to advertise this mass.

    2. Advertise on blogs and other websites sympathetic to the traditional rites - WDTPRS and The Remnant Newspaper do this often.

    3. Advertise in the local diocesan newspaper (if you're lucky enough for them to allow it!). Get the church hosting the low/high mass to advertise it too.

    4. Make flyers and hand them out to people at different parishes, with a simple explanation of what the traditional mass is and the Motu Proprio.

  2. Anonymous6:01 PM

    It's a shame: a serious question is greeted with anonymous, anti-Semitic drivel.

    Here's the first step: convincing local Catholics that the author, or someone with similar attitudes is not in the next pew.

    Beyond that, and more practically . . .

    Be patient. Most people will come by word of mouth. If your Mass is new, be prepared to see attendance drop by half or more as the initial novelty wears off.

    If it is in an inconvenient time or place, you might ask the competent authorities for a change.

    You can get free publicity from a vast number of websites, but have no illusions that you are not largely speaking to the converted.

    Earned media is worth pursuing, if you can keep local journalists and your members from tangents that are peculiar or worse

    Beyond that, the same rules that apply to all other forms of advertising apply: newspapers are useless, billboards and radio helpful, television impractical because of the cost.

    Use the new media of the Internet age as much as you can: the generation now having children has grown up thinking of the Internet as the primary source for news. Build a website, have someone who knows what they are doing set up a system to link it to search engines, etc.

    Encourage those in the pews to bring someone.

    Above all, be patient, and don't use the impulse to advertise as a reason to pick fights with the pastor, the bishop, or anyone else who can make life more difficult.

  3. Sometimes it can be just a matter of scheduling. Our Sunday High Mass has always been at 12:30 in the afternoon. Since our parish is in the middle of a large city, many people drive in from far reaching suburbs and even neighboring states. About 15 years ago our pastor added a Low Mass to the Sunday schedule at 7:30 am. It was an instant success for long-distance types who had a hard time dealing with midday traffic and assistance has grown steadily over time.

  4. Anonymous7:45 PM

    Help needed

    Canada: Bishop Opposes Motu Proprio

  5. If there is a Catholic radio station in your area, you could reach a lot of people by advertising on that.

    The Latin Mass Community in Lexington, Kentucky, made a series of radio ads several years ago. A couple of them are still posted at

    (Note: The Mass time stated in the Lexington ads is no longer correct since the local FSSP apostolate was established.)

  6. Anonymous12:05 AM

    I believe the more important question is how do you keep them coming after the novelty has worn. I also feel the TLM faction is not fulfulling its missionary role in going out and educating the masses. Where are the FREE CD's on "how to chant/pray" the basics? Not something that's a complex study but a simple repeat "after me" lesson. The people you must recruit are the NO crowd who in many cases have never even heard a venacular chanted NO mass.

    I am a good (poor?) example. I am 42 w/3kids and attend a NO Mass that is very reverent(sic). I need your help, want your help with the Latin so I can make that jump to the TLM. I read here often and for the most I gree with yunz. My parish has a TLM also. There is almost no effort by the TLMers to bring in new faces. No literature, CD etc. I posted here along time ago that once the MP was issued that TLMers need to make like JWs and Mormons and hit the streets or at least the parish parking lot. Please feel free to email any Chant for dummies.


  7. Anonymous12:17 AM

    For those of us in the Arlington (VA) Diocese, although most of us assist at Old St. Mary's in D.C., we started first a website then a yahoo user group. Every day someone either reminds users of the regular Sunday Masses or, for most of the parishes just starting that haven't implemented a Sunday Mass, we announce the random weekday Masses, holy days of obligation times, first Fridays, etc.

    Here's the website and from it you can get to the yahoo user group:

  8. If the event is anywhere in the Maryland, WV, Southern PA, Delaware, DC or Northern Virginia area, I am happy to post it. I am delighted to receive information on such Masses and never turn down this info.


  9. Anonymous1:14 AM

    One thing that is frequently popular is to offer enrollment in the Brown Scapular after a Mass, and then to try to advertise that a little bit. People will come who would not otherwise have shown up.

  10. Anonymous3:39 AM

    I think that one way you can get people to attend the TLM consistently is to educate them about what the TLM actually is.

    There is a beautiful youtube video of a TLM that was done on Easter Sunday in 1941 with narration by that great Catholic communicator, Fulton Sheen, in which he explains exactly what the priest does at Mass. It's magnificently done and I highly recommend it for people that are new to the TLM.

    As for increasing numbers, there are many different ways to do that. In my own area, the diocesan TLM is not really advertised in the parish bulletin, but word does get around. The internet or a blog can be especially useful tools.

    Also, you should try and see if your local Catholic bookstore would allow you to leave small business cards there or something to that effect. It's good advertising and it helps people know. If there is a Catholic radio station, see if you can put on a short advertisement.

    Remember to trust confidently in Divine Providence. God will provide people in His own good time and your efforts will help.

    I will be praying for you.

    God bless,

    Brother Juniper

  11. Anonymous4:40 AM

    We've started a Knights of Columbus council in our Latin Mass community. We have Knights coming in as Fourth Degree honor guards at special events, and our members get to interact with other Knights at K of C events. We spread the word by bearing witness through the K of C. So far we've gotten quite a few good men to come to our Mass!

  12. Anonymous12:43 PM

    As one who has watched good and bad efforts at attracting new members, one, I think the most important is HOSPITALITY!!

    It is one thing to get a new face in the door, but if no one in the congregation says "hello...good to see you, my name is.....". That new face will not be seen again.

    I make an effort to sit next or around someone new so that if they get lost in the mass or want to ask a question, I am available. I look them in the eye, smile and say " is good to see you" and introduce myself.

    If I see someone new after mass, I make an effort to tell them that they are welcome and ask them what they thought of the TLM if this was their first time.

    Many TLM's do not have a coffee hour. I don't care if it lasts only 30 minutes, you MUST have hospitality somewhere!! I just can't tell you how important that is.

    If we want these masses to be a success, we have to evangelize INSIDE out own churches. Modern man needs and now, wants community. This is not fostered if people sitting in the pew refuse to meet and greet. SMILE and say HELLO to someone new. Talk to them!! The need to know that you see them and that they are wanted and welcome.

    B. Rickman

  13. B. Rickman is on to something there. When we first went to a TLM they had refreshments after mass. After hearing about how stoggey and mean trads are, we were very surprised by how friendly everyone was. Several people invited us to help ourselves to the refreshments. We were blown away by the beauty of the mass itself, so we probably would have continued to go there anyway, but it was a huge boost to have that friendly, welcoming atmosphere.


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